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The stigma that was once attached to online dating has well and truly disappeared – in fact, you’re more likely to raise eyebrows if you’re single and not on any dating apps.
Recent years have seen an explosion of dating apps, and there seem to be incredibly niche ones launching every day. For some people, swiping through fellow singles and potential romantic partners is merely a bit of fun and a way to entertain themselves during TV ad breaks.
However there are also plenty of people using Tinder just for hook-ups.
Around one in four relationships start online now, and among the millennial generation, the number is likely to be even higher.
But as our smartphones become increasingly powerful, fewer of us are dating from behind our desktops, rather turning to the digital devices in our pockets.
Online dating applications target a young demographic group.
Whereas before, people had very little exposure to online dating, today almost 50% of people know of someone who use the services or has met their loved one through the service.